Back to home

Back to blog



Sept. 6, 2020

For a long time, pop-up ads were considered the worst part of the internet. Design-wise they're perfect: display your advertisements in a way that doesn't associate with whatever content is actually on a user-created page. However the sad truth is that they're wildly annoying, so much so that they have been almost completely phased out of existence. The pop-up ad is not unlike having a great dinner conversation and suddenly the waitstaff begins belting out happy-birthday. Luckily, it's been a long time since we've encountered either pop-ups or forced public birthday songs because popular annoyance has made itself painfully clear. Unfortunately, the pop-up has a successor: the mailto link. Similar to how LinkedIn found legitimacy, the mailto link is a pop-up masquerading as a professional courtesy. People seem to think that a potential employer or employee will enjoy having Outlook or Apple Mail pop up onto their desktop (only after the 8-10 second startup procedure). Even if you're the 1% of people who's configured their personal email app to open upon clicking a mailto, it completely ignores the only safety precaution you have when sending a first-impression email: adding the recipient address last to stop yourself from accidentally sending your half baked please-reopen-the-quiz appeal. In the name of being part of the solution and not part of the problem, please see the copy-to-clipboard javascript on this page linked to my email button!